Gulak (Piggy Bank)
A Digital Cashback Feature with No Hidden Fees and Guaranteed Rewards
Project Overview
PROJECT SUMMARY
Our project aimed to address prevalent concerns among Pakistanis regarding interest-based savings and funds being locked up for extended periods. Through the introduction of HBL Gulak, our product sought to offer a transparent and easily comprehensible concept. This feature boasted a fixed, pre-defined reward structure and eliminated any early withdrawal charges, distinguishing it from conventional savings methods. By offering this unique selling point, our goal was to alleviate user apprehensions and encourage a culture of savings among our target audience.
ABOUT HBL
Habib Bank Limited (HBL) is a Pakistani multinational banking institution. It was founded in 1941 by the Habib Family. HBL holds the distinction of being Pakistan's oldest and largest commercial bank, pioneering the country's banking sector.
TEAM
Product Manager | UX/UI Designer (Me) | Content Writer
Design Process
SKETCHES
THOUGHT PROCESS
During the wireframing stage, critical questions were raised to guide the design decisions
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Is the messaging clear and sufficient for users to understand the steps involved?
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Will the icons used be easily comprehensible to illiterate users?
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Is the purpose of each feature effectively communicated to the user?
GOALS
The overarching goal of the project was to design an accessible money-saving and investing experience. The following considerations were prioritized in the design process:
Easy-to-understand Process: The design aimed to provide a straightforward and intuitive process for users. Clear instructions, step-by-step guidance, and concise messaging were incorporated to ensure users could easily comprehend and navigate through the saving/investing experience.
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Seamless Money Withdrawal: A key objective was to enable users to withdraw their money without complications. The design focused on simplifying the withdrawal process, minimizing potential obstacles or complexities, and providing a smooth and hassle-free experience for users.
Hi-Fi WIREFRAMES
Let's Connect
Open for collaborations or simply a friendly chat!
Reach out to me at gulaysyeda@gmail.com